Meta Ads vs Google Ads: Which Do You Choose for Your Greek Business

This is the English version of our Meta Ads vs Google Ads comparison for the Greek market. The fundamental difference: Google Ads is pull marketing (captures existing intent, avg 3.75% conversion rate) while Meta Ads is push marketing (creates demand through interruption, avg 0.9-1.3% conversion rate). Greek market CPC benchmarks: legal €2.80-6.50, HVAC €1.20-3.00, e-commerce €0.30-1.20, B2B SaaS €3.50-8.00. Meta CPM benchmarks: retail/fashion €4.50-7.00, services €5.00-9.00, food/beverage €6.50-12.00. Decision matrix: commodity e-commerce -> Google Shopping 70% + Meta retargeting 30%; niche/lifestyle products -> Meta 60% + Google 40%; emergency local services -> Google 100%; lifestyle services -> Meta 70% + Google 30%; B2B with defined search demand -> Google 100%. Full-funnel example with €3,000/month budget allocation. Key mistakes: testing everything with €300/month, no dedicated landing pages, no retargeting, optimizing for clicks not conversions. GDPR/iOS 14.5+ compliance: Meta CAPI server-side tracking + Google Consent Mode v2.