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Digital Marketing
B2B Consulting: 182 Qualified Leads on LinkedIn & Meta
A lead-generation and awareness strategy for B2B consulting, targeting job titles on LinkedIn and lookalike audiences on Meta, delivering 182 qualified leads.
182
Qualified leads
~€60
Avg cost / lead
1.2M+
Impressions
LinkedIn + Meta
Platforms
The challenge
A B2B consulting firm needed a steady flow of qualified leads from decision-making roles, without burning budget on irrelevant audiences.
What we did
We combined LinkedIn lead-gen targeting specific job titles, Meta lookalike audiences from past clients, and awareness campaigns to build recognition.
The result
In 6 months, 182 qualified leads at ~€60 average cost per lead and over 1.2 million awareness impressions.
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