Kids Products E-shop: 8.6x ROAS on Meta & Google

A full-funnel Meta and Google strategy (PMax, Search, retargeting) for a kids-products e-shop, delivering 8.6x blended ROAS and peak performance in the competitive Q4.

8.6x

Blended ROAS

€112.464

Revenue

2.474

Purchases

€13.027

Ad spend

The challenge

A kids-products e-shop wanted to scale sales profitably, especially through the fiercely competitive Q4 (Black Friday, holidays).

What we did

We built a full-funnel architecture: Google Performance Max and Brand Search, Meta retargeting for website visitors and broad prospecting to parents aged 25-45. We tracked ROAS at campaign level and reallocated budget to what performed.

The result

In 4 months, €13,027 in ad spend delivered €112,464 in revenue and 2,474 purchases, with 8.6x blended ROAS peaking in November.

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