Digital Marketing

Psychology Seminars: 8.1x ROAS with Meta Ads

Meta Ads for personal-development seminars, with sales campaigns on psychology interest and webinar lead-gen from lookalike email audiences, delivering 8.1x ROAS.

8.1x

Seminar ROAS

€21.977

Revenue

551

Webinar leads

187

Seminar sign-ups

The challenge

A psychology specialist wanted to consistently fill his seminars and webinars, with predictable cost and positive ROAS.

What we did

We ran two parallel Meta campaigns: sales for the seminars to a psychology and self-help interest audience, and webinar lead-gen to a 3% lookalike of the email list.

The result

€21,977 in seminar revenue at 8.1x ROAS on the sales campaigns and 551 webinar leads over 5 months.

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